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Thursday, July 24, 2014

What strategies drive success to your SEO efforts?


Since the time we started advising SEO in late 90s, it has gradually evolved as one of the most challenging things. However, SEO experts make best efforts to help businesses grow through effective SEO strategies.

So what are the ranking factors that are used by SEO professionals in today’s time?

Following are few strategies of seo services that are used in New York or elsewhere by experts to improve SEO ranking of a website:

Strategic approach of keyword analysis: Understanding what the majority of audience usually searches on web and making efforts in context to it helps prepare a strategic plan for keyword analysis. A report is prepared to find out number of searchers against number of visitors for different queries.

Working of Google algorithms: Google keeps on tweaking its Panda and Penguin update, which has affected many websites ranking. It has become quite important for experts to get aware with the latest Google algorithm changes and web spam filters that are affecting the sites ranking, so as to protect their sites from adverse SEO results.

High quality content: Undoubtedly, content plays a significant role in SEO optimization. With high quality content, it is likely to receive authentic links from other sites, which is a major factor of improving ranking.

Use of semantic markup: It is quite effective strategy that helps to enhance the visibility, attention, and click-through of search results. Marking up of highlighted aspects and displaying it on search result pages is what that comes under the semantic markup.

Negate the use of Google authorship markup: Few years back, authors Google+ account used for linking up with their article, not just to give recognition to the authors hard work, but to gain more trust of readers and search engines. However, this trend has got a setback because of the latest Google updates. 

Mobile SEO optimization: Search engine optimization also lays emphasize on SEO mobile optimization, as well, because of the most prominent reason that sites which aren’t effectively optimized for mobile, Google have penalized those sites.

Think local and think international: Based on the need of marketing the audience either locally or internationally, best SEO strategies are applied, which comprise the use of tools like Google MyBusiness and many more.

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